Lately, Account Based Marketing (ABM) is a word that has been doing the rounds in the B2B community with greater frequency. ABM also known as key account targeting, is a strategic approach to B2B marketing that targets specific high-value accounts. This approach combines B2B lead management and relationship management to grow the life time value of specific target accounts by engaging specific accounts and individuals across various stages of the buyer journey. The main idea behind the application of the Account based marketing strategy is to create demand at the handful of companies/ client accounts that contribute heavily to the revenue. Is Account Based Marketing Right For You? ABM had higher ROI than other marketing activities, according to 97 percent of marketers in a survey. (Alterra Group) Basically, the concept of Account-Based Marketing revolves around marketing to high-value prospect accounts that hold the promise of delivering larger reven...
DataCaptive helps you achieve your business goals through customized database, connect with interested qualified prospects who are seeking information to move forward in the buying process and engage more individuals by phone, email, direct-mail and social networks.